PERFECT PROM PRIZE FOR DROITWICH TEEN

26th April 2011

A Droitwich teenager will be the belle of the ball after winning a competition to win a dream prom package worth £1000.

The competition, organised by leading prom dress store Fashion Factory, had nearly two thousand applicants who entered via their Facebook page.

The prize included a stunning prom dress from the thousands Fashion Factory has in stock, limo transport from XL Limos, pre prom photo shoot with photographer Steve Addison and hair and makeup styling by Sweetcheeks Beauty.

Sixteen year old Daniella Cox was randomly picked after entering the competition in February but never thought she would win.

“It was a total shock when I got a message on Facebook to contact Fashion Factory because I really didn’t think I would win,” she said.

“I had to get my mum to call because I didn’t want to get too excited in case there was some sort of catch.”
Daniella visited the Fashion Factory store in Cannock this week to choose her prom dress and take part in a makeover and photo shoot.

“I had a great day choosing my dress, there was so many to choose from but we managed to narrow it down in the end with the help of my mum and the very friendly staff,” she continued. 
 

 

 

“Having my hair and make-up done for the photo session was so much fun and gave me some great ideas for how I want everything for my prom night in July.

Fashion Factory managing director Michael Edwards was thrilled with the response the competition received.

“The prom dress business has increased hugely from a couple of years ago when we had one rail of dresses to the point that we now have a dedicated prom team working flat out for seven months of the year,” he said.

“Now almost every secondary school and college in the UK is hosting a prom and I’m delighted we are able to give Daniella this dream prom package which many people spend hundreds of pounds trying to achieve.

“We expect these coming weeks to be especially busy in store with people making final decisions on what dress and accessories they will be picking and our expert team will be on hand to help make the choices.

For more information please contact Jessica Smith at Interactive Ward Lovett PR on 01543 501111 or alternatively email jessica@i-wl.co.uk.

   

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